The Creation of a Novel Participatory Agrotourism Management Model in Phop Phra District, Tak Province

Abstract

The objectives of this study were as follows: 1) to create a novel participatory to agrotourism management model in Phop Phra District, Tak Province and 2) to propose guidelines for drive the new participatory agrotourism tourism management model. The data collected by using focus group discussion with 10 people who related with agrotourism in Phop Phra District, Tak Province; using questionnaire with 50 tourists and also using questionnaire in the part of driving the new participatory agrotourism tourism in Phop Phra District, Tak Province with 30 related people. The quantitative data analyzed by using frequency, percentage, mean and standard deviation. The qualitative data analyzed by using content analysis. The research results had found that 1) the agrotourism management model had 7 features as; (1) tourist attraction, (2) tourist attraction activities, (3) staff involvement (4) tourist attraction facilities, (5) marketing and tourist attraction promotion, (6) safety measurement, and (7) tourism networks and participation. 2) driving the new participatory agrotourism tourism management model which hold the meeting and asked for the opinion had found that after the meeting all understand the above model. Moreover, they shared the disadvantages of original agrotourism and adapted to use a novel participatory to agrotourism management model in their own areas