Digital Self-efficacy, Moral Reasoning, and Self-control towards Activities in Digital Platform of Generation Z in Trang Province
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Abstract
The objective of this research aims to study the influence of digital self- efficacy, ethical reasoning and self- control towards the activities in digital platform. It is quantitative survey through the use of questionnaire targeted to 385 generation Z residents in Trang province with age ranges between 18-27 years old. The data analysis is based on partial least square structural equation modeling. The results from structural modeling demonstrated that digital self-efficacy, moral reasoning and self-control significantly influenced the activities in digital platform with an explanation power of 62.20% (Coefficient of Determination: R2 =.622). From the results of hypotheses testing with the level of 99 confidence level, it found that, digital self- efficacy influenced the activities in digital platform of generation Z (β=0.279, p<0.01), moral reasoning influenced the activities in digital platform of generation Z (β=0.281, p<0.01), self-control influenced the activities in digital platform of generation Z (β=0.304, p<0.01). The suggestion from the results of the study is that the appropriate activities in digital platform of generation Z is caused by the combination of their ability to drive their digital self- efficacy, moral reasoning and self-control.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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