The Process of Creative Development of Salted Eggs with Mineral water from Mae Kasa to Enhance Product Value and Increase Income for the Ban Kokkoh Agricultural Housewife Community Enterprise Group, Mae Kasa Sub-district, Mae Sot District, Tak Province

Abstract

This research aims as follows: 1) To study and analyze basic data of the product development from salted eggs with mineral water of the Ban Kokkoh Agricultural Housewife Community Enterprise Group. 2) To increase the variety of salted eggs with mineral water product development from Ban Kokkoh Agricultural Housewife Community Enterprise Group. 3) To increase income form salted eggs with mineral water product of the the Ban Kokkoh Agricultural Housewife Community Enterprise Group. The target group were the member of Ban Kokkoh Agricultural Housewife Community Enterprise Group 19 people and 400 consumers. The research method used in-depth interviews and questionnaires. The research results found that the consumer’s opinion for the quality and characteristics of the products, average score is 4.41, 88.22 percent. For the marketing and Selling products, average score is 4.38, 87.67 percent. For the number of times consumers purchased products per month, average score is 4.48, 89.65 percent. And for the purpose of consumers’ purchase of salted egg products, average score is 4.29, 85.86 percent. the Ban Kokkoh Agricultural Housewife Community Enterprise Group need to develop variety products from salted eggs with mineral water. Therefore, the research team created a questionnaire for the community enterprise group to select the product. Therefore, the product to be developed was selected, which is the mineral water salted egg mooncake product, and also includes increasing income from selling the salted egg mooncake product. After the development, the group's income increased by 14,000 baht, accounting for 67 percent of the total income.