Soft Skills and Value Creation in Wellness Service Business
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Abstract
This article analyzes the role of soft skills as inner human capital in creating value within the wellness service business, which is a leading sector of the experience economy. Unlike traditional service delivery that focuses on functional outcomes, wellness businesses such as spas, holistic health clinics, yoga studios, and wellness resorts compete by designing meaningful and memorable experiences that integrate physical, emotional, and cultural dimensions. The article argues that nine key soft skills positive communication, empathy, deep listening, emotional regulation, contextual and compassionate leadership, mindfulness and self-awareness, cultural sensitivity, non-verbal communication, and conflict management are critical mechanisms that transform routine services into value-rich experiences. Case-based illustrations show how global wellness resorts and holistic clinics apply these skills to foster trust, client engagement, and loyalty. Conceptually, the article frames soft skills as a cultivable form of human capital that can be strategically embedded into training curricula, HR evaluation systems, and organizational culture. Practically, this framework provides a roadmap for leaders and educators to design wellness businesses that thrive by delivering human-centered experiences, thereby enhancing both competitiveness and sustainability.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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