ESP Need Analysis and Course Design for Local Vendors at Phnom Rung Sanctuary in Buriram Province

Abstract

ABSTRACT

The purposes of this research were 1. to analyze the need for ESP of the local vendors at Phnom Rung Sanctuary, 2. to design the ESP course and innovation for them, and 3. to investigate their satisfaction with the designed ESP course and innovation. The study subjects consisted of 40 local vendors and 10 foreign tourists. They were selected by using a purposive sampling method. Moreover, 15 Thai participants were purposively selected from the Thai subjects for a focus group discussion. Four research instruments were employed:  1) two sets of questionnaires, one for 40 Thai subjects, and the other for 10 foreign subjects, 2) focus group discussion form, 3) ESP course and innovation, and 4) satisfaction questionnaire. The statistics of frequency, percentage, mean, and standard deviation were used. The research findings revealed that the samples needed to develop listening and speaking skills much more than reading and writing skills. They needed to study the specific terms and conversations relevant to their jobs. Two appropriate innovations, i.e., booklet and audio CD were needed by the samples. The ESP course designed for local vendors consisted of 21 topics. The experts’ evaluation of the innovations was overall found at a high level. Finally, their satisfaction with the designed ESP course and innovation was also found at a high level in overall aspect.