Management Model to Promote the Buddhist Tourist Sites

Abstract

This academic article aims to study the management model to promote Buddhist tourist sites. It is found that the expansion of tourism in Thailand causing the environment of tourist attractions to deteriorate. It results in negative consequences as well as physical effects such as the deterioration of tourist attractions, including social and cultural impacts which effect to the monastery. In addition, it lacks of plan to manage tourism and appropriate landscape architecture, lack of control over the use of land within the monastery for various activities, including the neglect of cultural values as well as creating ethical values to enhance valuable experiences in tourism. The guidelines for managing the impact of tourism expansion, in each monastery should be managed according to the 4Ms theory which is the body of knowledge indicated from this article, namely 1) men or the manpower management: (1) adhere to the principles of hospitality; (2) adhere to the principles of accuracy and fairness in the roles and duties of related persons; 3) adhere to the principles of mutual learning; 4) adhere to the principles of morality, concentration, and wisdom in solving problems and developing in the tourism industry; 2) money or money management: 1) products meeting the needs of tourists; 2) promotion of cultural tourism marketing; 3) building a good relationship between human beings, society, and environment; 3) materials or management of materials in operating the least waste and creating maximum benefit; 4) management in physical, cultural, influencing for interpersonal relationships, and status and dignity. Therefore, an arrangement that promotes tourism and pilgrimage to the monastery or sanctuary will truly value the Buddhist tourist sites.