Local Economic Management OTOP Nawatwithi in Nong Bua Lamphu Province

Abstract

The objectives of this research were 1) to study the management of OTOP Nawatwithi in the area of Nong Bua Lamphu Province, 2) to study the factors influencing OTOP Nawatwithi local economic management in Nong Bua Lamphu Province, and 3) To study the guidelines for development of local economic management OTOP Nawatwithi in Nong Bua Lamphu Province It is a combination of quantitative research and qualitative research. The sample group used in the research was 400 people and civil servants in the Northeastern Region. Information contributors from public sector informants Group of information providers from government officials, consisting of 20 people used to find information in interviews the research tools were questionnaires. and interview form The statistics used in the data analysis were frequency, percentage, multiple regression analysis using hierarchical variable selection method, and data description, classification, data analysis and analyze the data Write a report according to the objectives accompanying the discussion of the results.

The research found that Local economic management OTOP Nawatwithi in the area of Nong Bua Lamphu Province Overall dependent variables in all aspects found that OTOP Innovative OTOP local economic management in the area of Nong Bua Lamphu Province was at a moderate level. (=3.06 S.D.=0.37)

Factors influencing the management of local economic OTOP innovation in the area of Nongbualamphu Province Overall, all aspects found that the factors influencing the management of local economy OTOP innovation in the area of Nongbualamphu Province were at a moderate level. (=3.05 S.D.=0.30)

Develop the local economy OTOP innovative ways that are famous and recognized reliable There are new and unique products. It has a unique logo, the product or product it offers is recognizable and it stands out and is easy to spot. In a suitable location, there is enough parking for visitors and there is a security guard and is beautifully decorated.