A Sustainable Chongqing Zoo Mission Performance Managerial Framework to Maintain a Durable Habitat for Animals

ผู้แต่ง

  • Ravee Art Phoewhawm Chongqing Technology and Business University
  • Pichaphob Panphae Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology

DOI:

https://doi.org/10.14456/mjba.2022.11

คำสำคัญ:

Management, Performance, Safety, Sustaining, Wellbeing

บทคัดย่อ

This paper examines the managerial sustaining methods of animals from a zoo based in Chongqing, China with the aim of providing a sustainable zoo mission performance managerial framework focused on maintaining a durable habitat for the animals. A total of 200 samples took part in the study on being inquired about the challenges in maintaining the animals’ habitat. Data results were reviewed and coded, and analyzed to point out the key issues, and arranged for the “between method triangulation” process for the procedure of comparison and contrasting to support the research aim. The challenges are the following: Feeding: Efficiency 18%; Cost 28%; Ability 28%; Health and Safety 28%. Health: Treatment 19%; Diet 6%; Watching 37%; Habitat 38%. Grooming: Managing 20%; Adjusting 7%; Being Careful 27%; Health and Safety 46%. Wellbeing: Providing Care 46%; Maintaining Habitat 27%; Examination 13%; Watching 7%; Health and Safety 7%. Findings with the study, on December 2020, indicated that those who are in direct contact with the animals are exposed to a high risk of injuries, thus it’s recommended for management to record the events to help ensure methods that will support their health and safety.

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เผยแพร่แล้ว

2022-12-28

How to Cite

Phoewhawm, R. A., & Panphae, P. (2022). A Sustainable Chongqing Zoo Mission Performance Managerial Framework to Maintain a Durable Habitat for Animals. Maejo Business Review, 4(2), 134–165. https://doi.org/10.14456/mjba.2022.11