Development to Further Agricultural Part for Commercialization and Public Advantage : A Case Study of Chiang Mai Agricultural Communities

Abstract

          This study aims to study the potentiality and guidelines to develop an agricultural potentiality of Chiang Mai agricultural communities to further agricultural part for commercialization and public advantage. It is the qualitative research . The sample consisted of 3 agricultural communities from 56 groups of agricultural communities in Chiang Mai. These 3 groups were interested to develop their potentialities. SWOT analysis and diamond model as well as descriptive analysis were used. The result was that all of these 3 communities have members who are capable and specialized in production and marketing. They were supported by many other organizations. Their weaknesses were that  2 groups of agricultural communities could not make by order to attain the demands of customers and one group of agricultural communities has a lot of competitors. Guidelines to further agricultural part for commercialization and public advantage are that leaders should be strong and have determination to develop and further agricultural part to be standardize. They also should have knowledge in intellectual property and create the collaboration to develop and further agricultural part for commercialization and public advantage.