A Study on the Evaluation of College Students' SPOC Learning Engagement Based on Structural Equation Modeling : Taking the Course "Marketing" as an Example
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Abstract
The objectives of this study were: 1) to study the characteristics and elements of student learning engagement patterns under the blended learning model based on the SPOC digital platform; 2) to construct an evaluation model suitable for SPOC learning engagement; and 3) to evaluate the effectiveness of the SPOC learning engagement evaluation model in assisting the achievement of teaching effects. The study population consisted of 209,000 undergraduate students majoring in marketing nationwide. To ensure accuracy, the estimated percentage in the population was magnified by 10%, and a stratified sampling method was used to select 1,080 students as the sample group for the scale. To ensure the scale's effectiveness, five interviewees were selected as interview experts, required to be engaged in university education and teaching management, and to have at least 10 years of teaching experience in business administration-related majors, including teaching research and teaching reform.
Data analysis indicates that the SPOC learning engagement SEM evaluation model comprises four dimensions and 15 elements: behavioral, interactive, emotional, and cognitive engagement. By intervening in the teaching process, the model effectively supports the achievement of teaching objectives.
It is recommended that future research extend the application of this evaluation model to other course types and educational levels, and that instructors use its behavioral, interactive, emotional, and cognitive engagement dimensions as actionable indicators for early intervention in blended SPOC teaching.
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