Published: 2026-06-30

Full Issue

FULL ISSUE

Academic Article

Politics and the Thai Universal Health Coverage

Chardsumon Prutipinyo

e285722

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Utilizing digital and Social Media to Enhance Livestock Production Knowledge for Modern Farmers

Ratsamee Seetalavarang, Wittayatorn Tokeaw, Karn Boonsiri

e286898

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Designing a Metaphor-Oriented Holocaust Fiction Lesson in a Critical Reading Course for Thai English Majors

Pakthima Supanchaikul

e286447

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Research Article

An Examination of Real Estate Contracts Toward the Development of Fair Contract Terms

Krisda Saengcharoensap

e286786

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The Influence of Digital Media Exposure and Digital Political Competence on the Political Participation of First-time Voters in Thailand

Sipnarong Kanchanawongpaisan

e287554

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The Determination of Liability and Limitation for Competition with an Ordinary Partnership, Including the Liability of Share Transferors in a Limited Company

Priyawit Tangtrijak, Krisda Saengcharoensap

e287204

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Assessment of Occupational Safety Law Effectiveness on Workers' Quality of Life in Small Enterprises: A Case Study of Mueang Pathum Thani District

Wasurat Bunpheng, Saravut Yaipairoj, Viboon Chunkag, Weerasak Suengthaworn, Nukul Thamapondpilas, Orawan Leelasiriwilai, Patchareewan Prongjit, Puttiphong Jaroonsiriphan

e287910

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A study on factors affecting the efficiency of parcel management in government agencies: to make the most efficient and beneficial use of resources: A case study of Regional Prosecutor’s Office 7

Suchanya Kulnaruemit, Sakda Silapapisan

e287358

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AI Innovation in E-Commerce: Brand Awareness and Consumer Selection Behavior in Qingdao

Zhenlu Sun, Junshan Ma, Phanasarn Kohsuwan

e288233

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Enhancing Quality of Life through Sustainable Ecotourism: A Study of Destination Image Perception Among Chinese Youth in the Digital Media Era

Rongyiyi Xiao, eksiri niyomsilp

e287860

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A Study of Technological and Artificial Intelligence Literacy Factors Affecting the Work Performance in Supply Administration to Promote Organizational Development Toward Becoming a Modern Agency among Officers of the Naval Supply Department

Weerachat Phomchaluay, Sakda Silapapisan

e287516

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Streamer Characteristics and Platform Interaction on Purchase Intention in Live E-Commerce: The Mediating Role of Trust

Luyao Ouyang, Phanasarn Kohsuwan, Ma Junshan

e288234

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Market Orientation and Leadership Orientation as Drivers of Business Model Innovation and Corporate Performance: Evidence from Chinese SMEs

Heng Li, eksiri niyomsilp

e287199

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The Impact of Visual Marketing in Online Outfit Short Videos on Consumers’ Purchase Intention

Yang Meiqin, Renyuan Nong, Phanasarn Kohsuwan

e288235

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A Study on the Evaluation of College Students' SPOC Learning Engagement Based on Structural Equation Modeling : Taking the Course "Marketing" as an Example

Linfei Song, Prapai Sridama , Sombat Teekasap , Kanakorn Sawangcharoen

e287148

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The Moderating Role of Perceived Equity in the Commercialization Process of Micro-Series Content: A Study on Perceived Value and Payment Intention Based on Structural Equation Modeling

Jiangjiang Dong, Choat Inthawongse, Noppadol Amdee

e288218

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Based Learning Instructional Design Using Interactive Presentation Technology in a Cross-Cultural Management Course at a Private University

Liangtiantian Wang, Prapai Sridama, Kanakorn Sawangcharoen, Pong Horadal

e287310

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The Influence of Safety Risk Perception on Chinese Consumers’ Purchase Intention of New Energy Vehicle: The Moderating Role of Brand Trust

Mochuan Liao, Phanasarn Kohsuwan, Junshan Ma

e288236

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