Guidelines for Tourism Development Tourism Management Misty Sea Path in Noppitam District Nakhon Sri Thammarat Province

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Pattanun Atitang
Kunwadee Janwichian
Taechita Sutthirak
Wisut Petcharat
Tanyalak Nilphet

Abstract

This research aimed to (1) study the management of tourist attractions by people in the district community of Nakhon Si Thammarat Province; and (2) analyze of the potential of tourist attractions in Noppitam District, Nakhon Si Thammarat Province. It was a research method. Key informants used in the study were the villagers residing in Nopphitam District and the Noppitam folk philosopher. The government officials and community leaders were 50 people. The researcher used a specific selection method and 100 tourists. The researcher used a coincidental selection method. The data collection tools were questionnaires, which had a confidence value of 0.801, interview, and small group discussions. Data were analyzed using mean, percentage, and standard deviation and content analysis by writing a descriptive narrative. The results of the research were found as follows: The tourism management of people in the community of Noppitam District, Nakhon Si Thammarat Province should focus on 3 things. 1) Community identity and responsive service. 2) Marketing and service management. and 3) Attraction management and potential of cultural tourist misty sea path in Nopphitam District, Nakhon Si Thammarat Province traveler reviews overall, it was at a high level of 3.53 and the standard deviation was 0.5 when considering each item. It was found that the attractiveness aspect was averaged at 3.87 with an average of 3.69, and amenities, with an average of 3.51, a very high score, accommodation, with an average of 3.32, and tourism activities. with an average score of 3.26, which is moderate.

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References

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