Guidelines for Tourism Development Tourism Management Misty Sea Path in Noppitam District Nakhon Sri Thammarat Province
Article Sidebar
Main Article Content
Abstract
This research aimed to (1) study the management of tourist attractions by people in the district community of Nakhon Si Thammarat Province; and (2) analyze of the potential of tourist attractions in Noppitam District, Nakhon Si Thammarat Province. It was a research method. Key informants used in the study were the villagers residing in Nopphitam District and the Noppitam folk philosopher. The government officials and community leaders were 50 people. The researcher used a specific selection method and 100 tourists. The researcher used a coincidental selection method. The data collection tools were questionnaires, which had a confidence value of 0.801, interview, and small group discussions. Data were analyzed using mean, percentage, and standard deviation and content analysis by writing a descriptive narrative. The results of the research were found as follows: The tourism management of people in the community of Noppitam District, Nakhon Si Thammarat Province should focus on 3 things. 1) Community identity and responsive service. 2) Marketing and service management. and 3) Attraction management and potential of cultural tourist misty sea path in Nopphitam District, Nakhon Si Thammarat Province traveler reviews overall, it was at a high level of 3.53 and the standard deviation was 0.5 when considering each item. It was found that the attractiveness aspect was averaged at 3.87 with an average of 3.69, and amenities, with an average of 3.51, a very high score, accommodation, with an average of 3.32, and tourism activities. with an average score of 3.26, which is moderate.
Article Details
Views and opinions appearing in the Journal it is the responsibility of the author of the article, and does not constitute the view and responsibility of the editorial team.
References
Boonyanupong, S., Sangkakorn, K., Suwannarat, S., Jaturapataraporn, J., & Piboonrungroj, P. (2017). The Development Guidelines of Cultural Tourism Potential in the Lanna Civilization Zone. Bangkok: The National Research Council of Thailand (NRCT).
Cronbach, L. J. (1990). Essentials of Psychological Testing (5th ed.). New York: Harpercollins Publishers.
Dickman, S. (1996). Tourism: An Introductory Text (2nd ed.). Sydney: Hodder Education.
Jittangwattana, B., & Srikanpa, P. (2014). Sustainable Tourism Development (2nd ed.). Bangkok: Tourism Academic Center of Thailand.
Middleton, V.T.C. (1994). Marketing in Travel and Tourism. UK: Butterworth. Heinemann, Oxford.
Ministry of Tourism and Sports. (2018). Travel to Secondary Cities for Tax Deduction in 2018. Retrieved December 25, 2020, from https://www.bltbangkok.com/news/4216/
Ministry of Tourism and Sports. (2019). Statistics of tourists visiting Thailand Jan-July 2019. Retrieved December 26, 2020, from https://www.mots.go.th
Nakhon Si Thammarat Provincial Statistical Office. (2016). Provincial Statistical Office: 2016 Nakhon Si Thammarat. Retrieved December 25, 2020, from http://nksitham.nso.go.th/images/report_pdf/stat_report2559.pdf
Sirisatidtit, C. S., & Unaromlert, T. (2014). The Model Development of Floating Market Tourism in Southern Thailand for Sustainable Development. Silpakorn Educational Research Journal, 6(1), 66-79.
Siriwilaileardanun, L. (2013). The Guideline to Activities for Agro Tourism in Charoen Rat Sub District Mae Chai District, Phayao Province(Master of Arts). University of Phayao.
Suwan, M. et al. (1998). Manual for Tourism Administration and Management in Responsible Areas of Sub-District Administrative Organization (SAO) and Tambon Council (SAT) (2nd ed.). Chiang Mai: Human and Environmental Management Study Project, Chiang Mai University.
Wiangamphol, W. (2003). Sustainable Tourism Management in Thailand(Master of Science, Environmental Management). National Institute of Development Administration.
Wongrattana, C. (2007). Techniques for Using Statistics for Research (10th ed.). Nonthaburi: Taineramitkij Inter Progressive.