Marketing Factors Affecting Solar Cell Buying Decision of Consumers in Bangkok Metropolitan Region

Main Article Content

Chinnathat Chotthanaparinpat
Aniruth Phongpaew
Sirikanya Thammarungrueng
Tawan Vikraipat
Songpol Lopanusorn

Abstract

This quantitative research aimed to 1) study the marketing factors affecting the decision-making of the solar cells and 2) compare the level of the personal factors of the customer and the marketing factors affecting the decision-making of the solar cells. 400 samples obtained by a convenience sampling were the customers who decided to buy the solar cells in Bangkok metropolitan region. Mean, Standard Deviation, t-test for Independent Sample, One-Way ANOVA, and F-test were used to analyzed data. The results revealed that Customers were agreed with the product factor at a high-level (gif.latex?\bar{x}= 4.38), agreed with the location factor a high level (gif.latex?\bar{x}= 4.29), agreed with the price factor at a high-level (gif.latex?\bar{x}= 4.28), agreed with the factor of tourist attraction at a high level (gif.latex?\bar{x}= 4.26) respectively. In terms of testing the research hypothesis, it revealed that customers with different marital statuses, types of jobs, and income significantly had a different level of the decision making of the solar cells at 0.05 level.

Article Details

How to Cite
Chotthanaparinpat, C., Phongpaew, A., Thammarungrueng, S., Vikraipat, T., & Lopanusorn, S. (2022). Marketing Factors Affecting Solar Cell Buying Decision of Consumers in Bangkok Metropolitan Region. Rajapark Journal, 16(44), 306–315. Retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/254566
Section
Research Article

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