Management Approach for Increasing the Competitiveness of Thai Transportation Service Business

Main Article Content

Suchada Bunrueang
Chaiwut Janma
Kietchai Veeayannon

Abstract

The objectives of this research were to study the factors of general characteristics of the organization that affect the business operations of the Thai transportation service business and the factors of service quality that affect the competitiveness of the Thai transportation service business by using quantitative research. The population used in the research was comprised of 387 transport business operators to determine the frequency, percentage, mean, and standard deviation. Pearson correlation coefficient by analyzing the multiple linear regression. The results of the research showed that the general characteristics of the organization were: registered capital, period of the business until now, type of business, number of employees, and proportion of nationality of shareholders in the business. The factors that affected the competitiveness of the Thai transportation service business, which consists of marketing, funding, labor, technology services, and management, and their details affected the competitiveness of the Thai transportation service business with statistical significance at the .05 level.

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How to Cite
Bunrueang, S., Janma, C., & Veeayannon, K. (2021). Management Approach for Increasing the Competitiveness of Thai Transportation Service Business. Rajapark Journal, 15(43), 352–362. Retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/255660
Section
Research Article

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