Business of Development Guidelines for Entrepreneurs’ Prefab House

Main Article Content

Samai Kokcharoenpong
Thanyanant Chansongpol
Panya Anantathanachai
Natamon Nanposri
Worakamol Wisetsri


The purposes of this research were to study 1) the level of market factors for prefabricated houses in Nakhon Pathom Province. 2) the consumers' decisions to buy prefabricated houses in Nakhon Pathom Province, and 3) the problems and obstacles that present competitive approaches to business development for operators of prefabricated house businesses. The research was mixed-method. The sample size was determined according to the guidelines of Krejcie and Morgan for 400 people, and data was collected using questionnaires and interviews. The results showed that the sample group had a level of opinion on the market factors for prefabricated houses in Nakhon Pathom Province. Overall, it was at a high level when considering each aspect. They found that the product factor in terms of the use of quality construction materials has the highest opinion level. The price factor: the price aspect is the most suitable for the quality of the house, and the contact aspect is the most convenient. Good customer service before and after sales is a marketing promotion factor. The sample group's opinions about the consumers' decision to buy prefabricated houses in Nakhon Pathom Province were the highest. The first goal of purchasing a prefabricated house is to use it for resale or speculation. The source of the most common 42 percent level of opinion about the resources to buy a prefabricated house is the most recommended by friends and relatives, accounting for 37.50 percent, during the consideration period before deciding to buy a prefabricated house for more than 4 weeks, 40.5 percent. Business development guidelines for entrepreneurs of prefabricated home businesses are: 1) to set up the management system 2) building a business network 3) advertising and public relations and 4) creating a marketing plan.


Download data is not yet available.

Article Details

How to Cite
Kokcharoenpong, S., Chansongpol, T., Anantathanachai, P., Nanposri, N., & Wisetsri, W. (2021). Business of Development Guidelines for Entrepreneurs’ Prefab House. Rajapark Journal, 15(43), 397–408. Retrieved from
Research Article


Innoy, A. (2019). Development of Real Estate Entrepreneurship Model that Overcomes the 1997 Economic Crisis. Journal of Humanities and Social Sciences Surin Rajabhat University, 21(1), 215-226.

Kitworametha, C. (2010). The Effects of Personal Factors and Social Factors on the Marketing Mix of Single Detached House Buying(Master's Thesis). Thammasat University.

Klinbuakhao, W. (2015). Factors Affecting Purchase Decision of Pre-Fabricated Houses in Bangkok Metropolitan: A case study of SCG-Sekisui Sales Co., Ltd. (SCG Heim)(Independent Study). Thammasat University.

Kotler, P., & Keller, K.L., (2012). Marketing Management (14th ed.). NJ: Prentice-Hall.

Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610.

Lalaeng, C., Chaiphet, C., & Uea-aree, W. (2018). Business Networking Development and Competitive Advantage of Community Enterprise in Chumphon Province. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and arts), 11(2), 3447-3464.

Naewkhamdee, N., Piakson, P., Thapchula, K., & Leangruksa, T. (2020). Factors Affecting Housing Buying Decision in Nakhon Pathom District. Journal of Management Science Nakhon Pathom Rajabhat University, 7(1), 121-134.

Pae-rai, P. (2016). Factors Affecting the Decision to Purchase a House in a Housing Project in Muang District, Chanthaburi of Consumers Asking for a Home Loan From a Financial Institution(Thesis Master of Business Administration). Burapha University.

Pranee, J. (2019). Factors Affecting Housing Choice in Chonburi(Independent Study). University of the Thai Chamber of Commerce.

Preedawiphat, D., Boonyasopon, T., Ruchiwit, K., & Yimwilai, C. (2012). The Crisis Management Framework for Real Estate Industry during Economic Recession. The Journal of KMUTNB, 22(2), 416-426.

Samerjai, C. (2007). Consumer Behavior. Bangkok: SE-EDUCATION.

Sawangtippaporn, T., Sanmuang, K., & Sangtongluan, C. (2020). Factors Affecting Customers’ Decision to Select Construction Material Stores in Mueang Ratchaburi District, Ratchaburi Province. Social Sciences of Journal Prachachuen Research Network, 2(2), 23-33.

Sricharoen, W. (2016). Factors Affecting the Decision to Purchase Homes in Housing Estates of Civil Servants and State Enterprise Employees in Nonthaburi(Independent Study). Bangkok University.

Tajai, P. (2013). Integrated Marketing Factors that Influence the Purchasing Decision for a House in Bangkok and Metropolitan Area(Master of Business Administration). Ramkhamhaeng University.

Thirasophon, W. (2015). Factors Affecting Housing Choice in the Bangkok Metropolitan Region(Independent Study). Thammasat University.

Tochaiwat, K., Saengprasit, P., & Wachinurakkulchai, P. (2012). Demographic Factors and Consumer Behaviors of the High-end Single Detached House Buyers in Bangkok and its Vicinity. BU Academic Review, 11(1), 52-62.