A Study of Behavior of Using Food Delivery Application System: A Case study of Grab Food

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Unchalee Ketchan
Surin Makka
Vipa Chompooborisut
Vit Vajararodomprasert
Chalerm Jaitim

Abstract

This research is quantitative. The objectives are to study the characteristics of the Food Delivery (Grab Food) application system that affects the selection of food ordering services. and to study the differences in demographic data that affect the choice of the food delivery (Grab Food) application system. Food delivery (Grab Food) application system by determining the sample size, the researcher uses the formula of Cochran received a sample size of 384 samples. The statistics used in the data analysis consisted of percentage, mean, standard deviation, t-test, F-test, and one-way variance statistics (One-Way Analysis of Variance (ANOVA), The results of the research revealed that most consumers' behavior in choosing Grab Food's food delivery application system was the safest and reliable, followed by technology acceptance. The least impactful aspect was the quality of the data. and when comparing the demographic data of consumers affecting behavior in choosing the food delivery (Grab Food) application system, it was found that consumers of different sexes. The behavior in choosing the food delivery (Grab Food) application system is not different. Education levels, occupations, and different behaviors in choosing the food delivery (Grab Food) application system were significantly different at the 0.05 level.

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How to Cite
Ketchan, U., Makka, S., Chompooborisut, V., Vajararodomprasert, V., & Jaitim, C. (2022). A Study of Behavior of Using Food Delivery Application System: A Case study of Grab Food. Rajapark Journal, 16(46), 420–431. Retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/256110
Section
Research Article

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