Main Article Content
The article aimed to study 1) the level of business competitiveness, 2) to study the knowledge necessary to develop competency in business, and 3) to study the online learning model to develop the competency in business competition for online sellers. This research was quantitative. The samples consisted of 1,200 online sellers who have been selling online products for less than 3 years by purposive sampling. The research instruments were 2 questionnaires. The statistics were mean, standard deviation, Pearson's correlation coefficient, exploratory component analysis, analysis of structural equation models, and corroborative component analysis. The results showed that the overall level of business competitiveness of online sellers was at a high level. All 105 pairs of variables were observed with a positive correlation. The knowledge needed to develop the business competitiveness of online sellers found that the overall level was at a high level. The knowledge needed to develop the business competitiveness of online sellers consists of 3 components: Model A, B, and C which consisted of the empirical data at a very good level.
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