Guidelines for Promotion of Buddhist Art Tourism at Pongsanuknua Temple Wiangnua Sub-District, Muang District, Lampang Province

Abstract

This research aimed to study the potential of Buddhist art and to propose ways to promote Buddhist art tourism at Pongsanuknua Temple, Wiangnua Sub-district, Muang District, Lampang Province. The research included a sample of 400 people, using quantitative and qualitative methods. The following tools were used for the study: 1) the questionnaires from tourist attractions visitors and local people; and 2) in-depth interviews with local community leaders. The quantitative data was analyzed by mean and standard deviation analysis. It was found that Pongsanuknua Temple has a potential environment to promote Buddhist tourism and the temple is considered a well-managed tourist attraction. The landscape surrounding area of Pongsanuknua Temple is the prominent point of religions art and history of Pongsanuknua Temple. There is also a unique religious museum at the Pongsanuknua Temple and a unique Buddha image style at Pongsanuknua Temple, which is an identity thing place for tourists to study Buddhist art. Guidelines for Promotion in various facilities, especially in terms of accessibility, should have buses and parking spaces. Signposts point you to tourist attractions and places to exhibit various aspects of Buddhist art within the temple grounds, including shops, souvenirs shops or information books, and there should be guidelines for promoting public relations in all media channels about activities and places of attraction. and participation of the community in various fields, including the arrangement of local guides or youth guides to guide and promote tourism in Buddhist arts, Pongsanuknua Temple Wiangnua, Sub-District, Muang District, Lampang Province.