Marketing Mix on Consumer’s Perspectives and Trust Affecting Decision Making of Consumers in the Parcel Delivery
Article Sidebar
Main Article Content
Abstract
This research was a survey research with the purposes for: (1) to study the level of marketing mix factors on consumer’s perspectives (2) to study the level of trust (3) to study the level of decision making of consumers and (4) to study marketing mix factors on consumer's perspectives and trust that affect decision making of consumers in the parcel delivery. The population consisted of Thai consumers who used the services in parcel delivery. The data were collected from a sample of 400 people using questionnaires which reliability was 0.762. The statistics used to analyze the data were percentage, mean, standard deviation, and multiple regression analysis. The results of the research were as follows: 1. The level of marketing mix factors on consumer’s perspectives in the parcel delivery was at high. 2. The level of trust in the parcel delivery was at high. 3. The level of decision making of consumers in the parcel delivery was at high level in overall. 4. Marketing mix factors on consumer’s perspectives and trust which affects 14.70 percent of the decision making of consumers in the parcel delivery.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in the Journal it is the responsibility of the author of the article, and does not constitute the view and responsibility of the editorial team.
References
Ariyadetch, M., & Leejoeiwara, B. (2020). The Marketing Mix in Customer Perspective which Influence the Buying Decision of Science Equipment Products in Online Customers. Journal of Modern Learning Development, 5(5), 100-111.
Arunritsit, C. (2016). Trust and Motivation Factors in the Purchase Intention King Rama IX's Coins via Social media (Facebook) of Customers Generation–C[Independent Study, Thai-Nichi Institute of Technology].
Boonreong, T. (2020). Trust, Technology Acceptance, and Marketing Mix Factors Affecting Online Purchase Decisions of Contact Lenses[Independent Study, Bangkok University].
Chanwitkan, N., & Intuluck, W. (2020). Marketing Mix Factors on Consumer’s Perspectives and Brand Equity Affecting Brand Loyalty of Thai Franchise Coffee Consumers in Bangkok. Dusit Thani College Journal, 14(3), 526-547.
Inkaew, P., & Namahoot, K. N. (2021). A Structural Equation Model of Innovative Parcel Delivery in Thailand. In National Postgraduate Student Colloquium 2021: Business Creativity and Innovation in the Age of Transformation (pp.351-364). Phitsanulok: Naresuan University.
Jaiaear, S. (2021). Marketing Mix Factors (7c’s) Affecting Decisions of Customers to Use the Service of Foodpanda Application in Bangkok[Independent Study, Bangkok University].
Khemsuk, C. (2017). The Factors Affecting Decision in Selecting Computer Service Shop of Population in Amphor Mueang District, Ubon Ratchathani Province[Independent Study, Ubon Ratchathani University].
Laokamon, K. (2020). Factors Affecting Users’ Satisfaction for Parcel Transportation[Master’s Thesis, Suranaree University of Technology].
Lertsiriladakul, D., & Sakulkijkarn, W. (2018). Brand Equity, Trust and Product Quality Related to Consumer Product Purchasing Behavior of Sahapat Group Products in the Bangkok Metropolitan Area. Academic Journal Phranakhon Rajaphat University, 9(1), 91-105.
Limprasert, S., & Rujipak, T. (2013). Scale Development for Social Science Research. Dhonburi Rajaphat University Journal, 7(1), 23-42.
Lueng-On, N. (2018). Marketing Mix (7c’s) In Customer’s Perspectives and Service Quality Affecting Repeat Purchase: Case Study of Pathum 8 Noodle Shop in Chonburi[Independent Study, Burapha University].
Masosot, C. (2017). Marketing Mix from the Perspective of the Customers and the Influence of the Lazada Thailand Website on the Purchasing Decisions of Customers[Independent Study, Srinakharinwirot University].
Mongkolthanit, R. (2021). Factors Affecting the Decision to Study Piano Online in The Bangkok Metropolitan Area[Master’s Thesis, Srinakharinwirot University].
Phetrawech, T. (2016). Marketing Mix of Customer’s View, Satisfaction in Service Quality Influencing Decision Process of Nevada Cinema, Ubon Ratchathani Province. EAU Heritage Journal Social: Science and Humanity, 6(1), 87-97.
Phiharn, R. (2016). The Factors Affecting the Decision Making in Choosing the Service of a Construction Company: A Case Study of People in Songkhla Province[Independent Study, Prince of Songkla University].
Phuangnak, A. (2017). Marketing Mix Factors Affects Foreign Tourist Decision on Choosing the Hostel in Pranakorn Area of Bangkok[Independent Study, Dusit Thani College].
Pongsuwan. N. (2021). The Marketing Mix on Customer’s Perspective (7Cs) Affecting on AIS Prepaid Customer’s Loyalty[Independent Study, Mahasarakham University].
Pothiwan, M. (2021). The Effects of Changing Societal Patterns Due to COVID-19 on the Thai Logistics Industry. Journal of Research and Development Institute, Rajabhat Maha Sarakham University, 8(2), 1-15.
Powers, T., Advincula, D., Austin, M., Graiko, S., & Snyder, J. (2012). Digital and Social media in the Purchase Decision Process. Journal of Advertising Research, 52(4), 479-489.
Pradeep, K., & Aspal, J. (2011). Break Down of Marketing P’s: “A New Evolution”. VSRD International Journal of Business & Management Research, 1(1), 59-63.
Punutapai, N. (2019). Brand Equity and Service Trust Affecting Working People’s Intention to Use Service at the Foreign Brand Coffee Shops around Thonburi District Area. https://mmm.ru.ac.th/MMM/IS/sun18/6214070035.pdf
Qurna, J. E., Yahyaoui, H., & Almulla, M. (2017). A New Framework for the Verification of Service Trust Behaviors. Knowledge-Based Systems, 121, 7-22.
Rodklin, P. (2019). Factors influencing Trust and Decision to Buy Gems and Jewelry Products through Facebook Live channel of Thai Consumers[Master’s thesis, Prince of Songkla University].
Rotchanakitumnuai, S. (2018). Impacts of Perceived Risk and Trust on Purchases via Cross–Border E-Commerce. Chulalonghorn Business Review, 40(155), 79-99.
Sangwattananon, A. (2021). Behavior and Marketing Mix 7c’s Affecting Buying Decision Process of The Horizontal Real Estate of Millennials in Phitsanulok[Master’s thesis, Naresuan University].
Sakullertwattana, P., Tangjaturasopon, A., Charwasama, W., Khunkumkard, R., & Temrak, C. (2018). Factors Affecting Senior Citizens’ Buying Decision of Ready-to-eat Foods in Convenience Store, Joho Sub-district, Mueang District, Nakhonratchasima. Journal of Business Administration the Association of Private Education Institutions of Thailand, 7(2), 155-168.
Srilamai, P., & Iamratanakul, S. (2018). Consumer Trust Affecting Buying Decisions of Facial Cleansers with Natural Ingredients through the Retail Shops. Journal of Interdisciplinary Research: Graduate Studies, 7(2), 69-78.
Srivirojwong, K., & Satawedin, P. (2019). Trust the Purchase of Cosmetics Through Facebook. Rajapark Journal, 13(31), 98-110.
Supsarn, P., & Pasunon, P. (2020). A Cluster Analysis of Customer Behavior towards Online Purchasing Decision of Organic Products using Marketing Mix on Customer’s Perspective (7C’s). RMUTI JOURNAL Humanities and Social Sciences, 7(2), 36-48.
Tangpattanakit, J. (2020). Factors Affecting Service Selection and Word of Mouth of Kerry Express (Thailand) Public Company Limited on Generation Y Customers. Academic Journal of Humanities and Social Sciences Burapha University, 28(3), 1-21.
Vatjanasaregagul, L., Thanavibulchai, N., & Prasanthammakhun, T. (2020). Brand Equity, Trust, and Satisfaction Relating Brand Loyalty of TRUEMOVE H 3G+. The Journal of Pacific Institute of Management Science, 6(2), 357-367.
Vongassavanarumol, K. (2020). Factors that Impact to Couriering Parcel Delivery through Online Platform in Thailand[Master’s thesis, Thammasat University].
Yamane, T. (1973). Statistics: An Introductory Analysis (3rd ed.). Harper and Row.