Excellent Quality of Service Concurrently with the Integration of English in Hospitality Business After Coronavirus 2019 Epidemic Situation

Abstract

Thailand is well known for its innumerably beautiful tourist attractions and rich cultural diversities. This is why Thailand is a destination where many foreign tourists prefer to come for perfect unwinding. To offer such relaxation, quality service styles and English communication skills are essential tools for hotel businesses to provide service satisfaction to foreign tourists and customers. However, the Coronavirus 2019 (COVID-19) epidemic situation, has, until now, affected the hotels, and hospitality businesses around the world, including Thailand. After the epidemic situation improved, Thailand has officially announced the opening of the country. As a result, a large number of foreign tourists have begun to come back to use the quality service again. Although hotels, and service businesses recover accordingly, various factors such as service expectations, technology, and hygiene and safety in the hotel business would necessitate better quality service than in the past.  Therefore, this academic article aims to present the concept of quality of service concurrently with the integration of English communication, in order to fulfil the hospitality service satisfaction of post-COVID foreign guests. Moreover, this academic article aims to study ideas related to the behaviors of tourists or service users after the epidemic situation of the 2019 Coronavirus. The finding would probably give rise to a number of adjustments required of hotels and service businesses in the following aspects: service and excellent techniques; service elements; service with guest impressions; the importance of English in service businesses; the integration of English with service skills; and effective English communication to create service satisfaction. These outcomes would form guidelines for developing the potential of service providers, customers, and quality services to reach the standards and create customer satisfaction.