The Potential and Development of Tourism Based on Biodiversity and Local Wisdom Wangnamkeaw Sub-District, Wang Nam Khiao District, Nakhon Ratchasima Province
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Abstract
The objectives of this research were 1) to study the potential for tourism development and 2) to study the needs of tourists towards tourism development based on biodiversity and local wisdom in Wangnamkeaw Sub-district, Wang Nam Khiao District, Nakhon Ratchasima Province. The research used mixed methods; qualitative data was collected using in-depth interviews with a focus group of 48 community leaders from the government, private sector, and public sector. Quantitative data was collected using a questionnaire on 300 tourists who visited Wangnamkeaw Sub-district. Data were analyzed using descriptive statistics to find the percentage, mean, standard deviation, and content analysis. The results showed that Wangnamkeaw Sub-district, Wang Nam Khiao District, Nakhon Ratchasima Province, has the potential for tourism development based on biodiversity and local wisdom, and there are natural resources, cultures, a variety of lifestyles, and the completeness of local wisdom. The needs of tourists toward the development of tourism based on biodiversity and local wisdom of Wangnamkeaw Sub-district, Wang Nam Khiao District, Nakhon Ratchasima Province, showed that the needs of tourists meet the highest overall demand for all seven tourism factors. When considered separately, the most important needs of tourists were the factor of tourist attractions, the factor of facilities, the factor of tourist programs, the factor of tourism activities, the factor of access to tourist attractions, the factor of ancillary services, and the factor management in the area, respectively.
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