Exploratory Factor Analysis of the City’s Potential for Success in Organizing an International Halal Exhibition: A Case Study of Songkhla Province
Article Sidebar
Main Article Content
Abstract
This research aimed to 1) study the potential of cities for success in organizing international halal exhibitions and 2) study the components of the survey of the potential of cities for success in organizing international halal exhibitions. This research was the mixed-method research, consisting of qualitative research through in-depth interviews with 17 experts and quantitative research through questionnaires from Thai Muslim participants who had experience in participating in halal trade fairs in Songkhla Province at least 2 times, using the Cochran sample calculation formula, totaling 400 people, using convenience sampling. The tools used were interview forms and questionnaires. The researcher analyzed basic data using descriptive statistics and analyzed the components of variables through exploratory factor analysis. The research results found that from studying the potential of cities and analyzing the components of the survey of city potential, six components could be analyzed, consisting of readiness of the venue for organizing halal exhibitions, readiness of agencies supporting the organization of the event, city image and prominence, personnel supporting the organization of the event, readiness of transportation and communication systems, and readiness of facilities for organizing the event, which could explain the success of organizing international halal exhibitions by 54.523 percent.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in the Journal it is the responsibility of the author of the article, and does not constitute the view and responsibility of the editorial team.
References
Cochran, W. G. (1977). Sampling Techniques (3rd ed.). John Wiley and Sons.
Department of International Trade Promotion. (2019). Guide to organizing international exhibitions in the country (DITP First published). https://oldweb.ditp.go.th/contents_attach/559540/559540.pdf
Dickman, C.R. (1996). Overview of the impacts of feral cats on Australian Native Fauna. Australian Nature Conservation Agency.
Grant, R.M. (1991). The resource-based theory of competitive advantage. California Management Review, 33(3), 2-23. DOI:10.1016/B978-0-7506-7088-3.50004-8
Hair, J., Black, W., Babin, B., & Anderson, R. (2014). Multivariate data analysis (7th ed.). Pearson Prentice Hall.
Halal Institute, Thailand Convention and Exhibition Bureau, & Prince of Songkla University. (2023). Practices for Musalim-friendly meetings and exhibitions (2nd ed.). Halal Institute, Prince of Songkla University.
Kamphaengseri, A., Wongmontha, S., & Techakana, C. (2020). A Strategic Approach of Exhibition in Bangkok to Promote and Generate the Potential of MICE Industry in Thailand. Dusit Thani College Journal, 14(2), 103-120. https://so01.tci-thaijo.org/index.php/journaldtc/article/view/243424
Limpanawetsakul, P. (2016). Core competency indicators development following to conjoint of labour characteristic in supply chain exhibition business[Doctoral dissertation, Silpakorn University].
Marchoo, W. (2022). A potential development of Surat Thani to be Thailand MICE City. Journal of Yala Rajabhat University, 17(1), 89-97. https://so04.tci-thaijo.org/index.php/yru_human/article/view/249082
Mustafa, G., Aslam, M.A., & Nazeer, S. (2021). Muslim community of Thailand in historical perspective. Deptt. of Islamic Studies & Arabic GCUF, (20), 65-80.
Pharitpongsakorn, K., Khoku, K., Samphearod, T., & Thothang, P. (2020). Guidelines for mice city development with SWOT analysis. Journal of MCU Nakhondhat, 7(12), 406-420. https://so03.tci-thaijo.org/index.php/JMND/article/view/249132
Phulphạtharachiwin, J. (2005). Future research with EDFR. Journal of Educational Administration Khon Kaen University, 1(2), 19-20.
Ramirez, C.A.A. (2021). San Carlos City, Negros occidental: prospects and perspectives as meetings, incentives, conventions, and exhibitions destination. Philippine Social Science Journal, 4(2), 90-103. DOI:10.52006/main.v4i2.317
Romyen, R. & Jaroenwisan, K. (2022) Applying the concept of quality management to build competitiveness of mice destinations for mice organizers. Dusit Thani College Journal, 16(2), 290-303.https://so01.tci-thaijo.org/index.php/journaldtc/article/view/263314
Sethasathien, W. (2017). Potential and readiness of Chiang Mai for mice business. Journal of Graduate Research, 8(1), 199-215. https://so02.tci-thaijo.org/index.php/banditvijai/article/view/95827
Smithtun, S., Jaroenwisan, J., & Puripakdee, S. (2023). Capabilities needed for organizers to create own exhibitions toward business sustainability. Romphruek Journal of the Humanities and Social Sciences, 41(3), 88-106. https://so05.tci-thaijo.org/index.php/romphruekj/article/view/261238
Songkhla Provincial Public Relation Office. (2024). Halal Institute, Prince of Songkla University organizes a big event!. The Biggest Halal International Exhibition and Conference 2024 in the South, World HAPEX 2024, "Halal for Tourism and Health Services." Songkhla Provincial Public Relation Office. https://songkhla.prd.go.th/th/content/category/detail/id/9/iid/319945
Teerarat, S., & Pasunon, P. (2020). the analysis of second tier city’s readiness for decision making of mice events in Thailand: viewpoints of stakeholders in central, northeastern and southern regions. Romphruek Journal of the Humanities and Social Sciences, 32(2), 22-33.
https://so05.tci-thaijo.org/index.php/romphruekj/article/view/239913
Teerarat, S., & Pooripakdee, S. (2020). Perceptions of 2nd tier city’s attractiveness in Thailand that affect corporate meetings and incentive travel business’s preferences. Journal of Yala Rajabhat University, 16(3), 337-347. https://so04.tci-thaijo.org/index.php/yru_human/article/view/241849
Tippeng, S. (2018). Strategies for creating competitive advantage for Songkhla Province in the MICE industry in Thailand[Doctoral dissertation, University of Phayao].
Tippeng, S., Wongmonta, S., Techakana, J., & Na Talang, C. (2019). A Development of MICE Industry potentially in Songkhla Province, Thailand. Journal of Academic Education Journal Chiang Rai Rajabhat University, 14(2), 299-310.
Thailand Convention and Exhibition Bureau. (2020). Exhibition. Thailand Convention and Exhibition Bureau.
Thailand Convention and Exhibition Bureau. (2021). Exhibition (2nd ed.). Thailand Convention and Exhibition Bureau.
Thailand Convention and Exhibition Bureau. (2024). MICE stratistics. MICE Intelligence and Innovation Department. https://intelligence.businesseventsthailand.com/en/page/mice-dashboard
Wongsuwan, P. (2020). Service quality on service’s tradeshows performance in Thailand. Journal of Graduate School of Commerce-Burapha Review, 15(1), 185-194. https://so02.tci-thaijo.org/index.php/GSC/article/view/217858
Worapreeda, P., Jongmeesuk, T., Tossamas, P., Phromsathit, S., Ubollert, R., & Sinturat, K. (2017). The potential evaluation of Buriram town municipality on preparedness to enter to ASEAN economics community. RAMMAYASARN: Journal of Humanities and Social Sciences, 15(1), 181-188.
