Organizational Change for Business Competitive Advantage. A Case Study of a Private Company in the Amata Nakorn Industrial Estate of the Chonburi Province

Abstract

           This qualitative research aimed to study a model of the Organizational Change for Business Competitive Advantage. A Case Study of a Private Company in the Amata Nakorn Industrial Estate of the Chonburi Province. This qualitative research used in-depth interviews to collect data. The sample was the 10 key informants who were in charge of manager positions in the various departments as follows: the department of Sales, Human Resources, Finance, Factory, Engineering and Maintenance, Operations, Quality Control, and Purchasing. The research instrument used was the form of in-depth interviews. The data analysis was performed by making conclusions from content analysis.

            The results of the model of organizational change for business competitive advantage. A case study of a private company in the Amata Nakorn Industrial Estate of the Chonburi Province as follows: 1) structural change by creating a functional organizational structure, workflow, 2) cost cutting reduction in production costs for raw materials used directly, lower the cost of employee wages, lean production model modification, 3) process change by adding job enrichment, job enlargement, and job rotation, and 4) creative cultural change, and building team culture.