The enforcement to the declaration of the determination of the standard of the Agricultural product: The fermented fish: The case study of the manufacturer and thedistributor’s in NakhonSawan Province

Abstract

This research objective were to study the problem of the enforcement, the effect on the manufacturer and the distributor, and to find the solution and the practical method as the concrete object on the enforcement of using this declaration. The sample were the manufacturers of the fermented fish, the distributors of the fermented fish, the staff of the agricultural office and cooperatives. The sample group of this research were selected by purposive sampling. Tools used in the research were individual interview. The research results found that (1) the problem of the enforcement was the manufacturers and the distributor did not known this declaration. It was impossible to obey the  law because it cost more and needed to change the recipe of the former fermented fish and reduced the variety of the fermented fish; (2) the effect on the manufacturer of the fermented fish were the higher cost and changed the recipe of manufacturing of the fermented fish and the development of the manufacturing was controlled by the law, (3) the effects on the distributors of the fermented fish were higher price leading to reduce the number of consumers. The quality control of the fermented fish was harder ; (4) the solutions and  the practical methods as the concrete object, were as follow: the manufacturers, they had to invest for long life equipment. They should  focus on keeping the former recipe and adjust the manufacturing as needed. They should inform consumers about the reason for changing the manufacturing process. The distributor, should not increase the price and should purchase the fermented fish directly from legal manufacturers. For the public sector, this declaration should be reviewed to conform to the local society and facilitate the permission thee certificate of standard issuance. The revision  to the criminal code, Section 236 showed that the punishment to adjust in the case of bringing the adulterated thing in the pickled fish from the former rule for not over sixty thousand baht to be fined not over one hundred thousand baht.