Factors contributing to the increase in the competitiveness of the industry, Organic-chemical fertilizer, central of Thailand.

Abstract

           The study factors contributing to the increase in the competitiveness of the industry, organic-chemical fertilizer, central of Thailand. The research have shown 1) innovation factors, research, development of new fertilizer formulas, nature of packaging were influent the increasing trend in using organic chemical  fertilizer 2) farmers believed in environmental management that the use of organic chemical fertilizer didn’t impact to agricultural communities, 3) market management-having fertilizer shops located near agricultural community areas, delivering without sac, trading agricultural products, paying fertilizers cost at the end of harvesting season , clear fertilizer dilution dosage, offering transportation, and offering putting fertilizers for farmers were factors influencing business which may create satisfaction to farmers, 4) knowledge management, clusters formation according to type of crops, training, demonstration, testing, knowledge of pesticide control, soil checking, analyzing production statistic, agriculture exhibitions would enhance farmers’ knowledge in using fertilizers, 5) logistics factors, convenient , efficient, safe, and fast transportation to serve farmers’ needs, fertilizer storage system has safety standard, having enough stock for sales.

              All these 5 management factors were important factors that organic chemical fertilizer manufacturers should consider in managing and servicing the use of organic chemical fertilizer to farmers which will be the most efficient factor in the competition in organic chemical fertilizer industry.