The Transmission of Fruit Gardeners’ Life Styles for Sustainable Development in Urban Society.

Abstract

The purposes of this research were to study; 1) fruit gardeners’ life styles in urban society,  2) the succession of fruit gardeners’ life styles for sustainable development in urban society.                     3) guidelines for fruit gardeners’ life styles for sustainable development in urban society. The informant’s were from 2 areas: Bangkok, and Nonthaburi. The key informants were selected by purposive selection, using the snowball technique, composed of 20 general fruit gardeners, 13 successful fruit gardeners and 10 stakeholders. The instrument used was structure-interview. The data analysis was content analysis. The research findings were;

1. 1. The life styles of fruit gardener in urban society: the fruit gardens area decreased, due to changes in the area from farming to business housing estates. resulting in reduced fruit gardeners. Families  who lived together in the community for over 30 years. Education was at undergraduate level; life style adhered with sufficiency economy, saving, simple dress, integrated plant, income for themselves and their families, transportation in garden using boats, digging well for water. Happiness in farming with in a natural environment. Products decrease resulting in not enough distribution. And lack of good management.


2. 2. The succession of the gardeners’ life styles for sustainable development in urban society are from ancestors, local wisdom, informal learning, self-learning based on interests, and readiness by studying from other people, experience, society, environment, media and learning resources.  Family members work together, Families live together. They have a stable income, with the use of technology for marketing and public relations management. There is mutual learning between the old and the new generation. They help protect the environment, and promote livable communities. Fruit is planted in baskets to solve the flooding problem and to increase value, causing the gardeners to have more income and sell seions to increase income.

              3.The transmission guidelines of fruit gardeners’ life styles for sustainable development in urban, consisted of 4 aspects as follow :

              Human development: awareness and value, sincere to the consumer, service mind, using a combination of traditional and new technique , working together, developing local curricula, transferring knowledge to new generations through family learning, media-based interests, organizing knowledge training and study trips.

              Social development: To create a network to exchange knowledge, publicize information through various media, build trust in products, create value for products, learning resources, and community identity.

              Economic development:creating added value, creating a marketing network, sufficiency lifestyle, intergrated plants and additional income.

              Environment development: create ecotourism, greens areas, dig wells for use, make bio-fertilizer from waste materials, promote quality of life, happiness, good health, safe consumption of non-toxic vegetables, conservation of Bang Mod orange and Nonthaburi Durian varieties to remain within the community, Promote the planting of oranges in baskets to solve the flooding problem.