The Communication Patterns Affecting Perception and Oral Care Behavior of People with Orthodontics in Pathumthani.

Abstract

This paper aims to study the communication patterns that effecting to perception and oral care behavior of people with orthodontics in Pathumthani province and to study relation between perception and oral care behavior by quantitative research method. The data collection was done through questionnaires with 385 people with orthodontics who have admitted in dental clinic of Pathumthani province. Analyzed by descriptive statistics with percentage, average and standard deviation. The hypothesis was tested by statistics inference with Pearson’s correlation and Multiple Regression Analysis. The study revealed that the perception of oral care was highly affected by 1) the indirect marketing communication via the internet (b=.529) followed by staff’s direct communication (b=.297), indirect marketing activities (b=.207), and dentist’s direct communication (b=.163). In addition, people’s oral care behaviors were highly affected by the indirect marketing communication via the internet (b=.388), and the indirect communication via marketing activities (b=.388), followed by dentist’s direct communication (b=.333), and staff’s direct communication (b=.179). 2) The perception of people with orthodontics in Pathumthani province was highly related to oral care behavior with statistic significance.