Factors Affecting the Selection of Express Service in the Area of Sampan

Abstract

The purpose of this research are to study postal service use behavior, factors affecting postal delivery services, and opinions of postal service users based on private company case studies. The 400 people were selected as the sample group. The tool used in this research is a questionnaire. The data analysis used in this study was frequency distribution, percentage, mean, standard deviation, one-sample t-test as a statistical hypothesis test, and one-way ANOVA.

The results showed that most respondents were female company staff aged between 21 and 30 with unspecified monthly income. The frequency of postal service use was 2 to 5 times a month. The product types with general delivery services cost 0 to 100 baht a time. The time between 8 am to 11.30 am was the usual postal services hours used in this area. The factors of postal service use at the private postal company in am Phran District with included products, costs, channels of distribution personnel, physical presentation and process were found at the high level. The factors of marketing promotion were found at the moderate level. The results about the postal services recommendations and suggestions showed that most service users needed more interesting advertisements, more vehicles for parcel delivery, more telephone lines at the call center, and more product tracking applications.

The different personal factors related to gender, age, and income did not affect the postal service use selection at the private postal service company in Sam Phran District showing no statistically significant difference at the level of 0.05. The factor related to occupations affected the postal services use selection at the private postal service company in Sam Pharn District showing statistically significant

difference at the level of 0.5.