Creating a Guideline for Sustainable Development of Local Foods in Chanthaburi Province

Abstract

             The purpose of this research was to explore local food consumption behavior. and to study factors affecting the sustainability of local food in Chanthaburi Province. A mixed research method was used between quantitative research using a questionnaire as a tool. and qualitative research that relies on in-depth interviews and small group interviews as tools with specific sampling The results showed that the behavior of local food consumption of households in Chanthaburi province. Overall, it was at an infrequent level. calculated as the average ( = 2.54) and when classifying the research results into different levels, it was found that frequent consumption had 1 item, moderate consumption had 10 items, infrequent consumption had 11 items and never consumed had 3 items. As for the research results on factors affecting the sustainability of local food in Chanthaburi Province It was found that there were 6 important factors including the factor of change in taste. source of production conservation factor taste factor image factor and belief factors