THE DEVELOPMENT OF MICE ACTIVITY IN LOCAL TOURIST ATTRACTIONS ACCORDING TO THE LOCAL- COMMUNITY IDENTITIES IN THE HIDDEN GEM PLUS CITY, NAKHON PATHOM PROVINCE

Abstract

The purposes of this research were to 1) study local identities in the Hidden Gem Plus City 2) to design MICE tourism activities according to the Local- Community Identities in the Hidden Gem Plus City including Khlong Maha Sawat Community, Koh Lad E -Tan community, it is a research and development (R & D) by using in-depth interview 13 people and focus group for stakeholders 20 people who related to MICE tourism by the communities. The data then were analyzed by content analysis and descriptive explanation. The study found that 1) Khlong Maha Sawat’s identity is the way of life along the canal. Koh Lad E -Tan community’ s identity is the way of agriculture – the way of Chinses – Thai culture.  Ban Huai Muang community’s identity is the way of Lao Khrang Ethic group – the way of shrimp farmers and Pathom Asoke’s identity is the way of dhamma – the way of herbs which following the local prominent identities. 2) Therefore, the design of MICE tourism activities are following to 3 types of identities consist of 1. team – building activities; organic miang -kham, pomelo salad, shrimp fishing and cooking and meditation 2. morale and encouragement activities with communities; take a boat and make a wish at Suwannaran temple, take a tram to learn Chinese and Thai culture, Thai blessing ceremony’s Lao Khrang Ethic group and listen to dhamma and follow the Buddhist way D and 3. corporate social responsibility activities; take a boat to collect garbage, mangrove planting, release the fish at sanctuary and restoration of the Buddhist place.