Green Marketing Strategy towards Sustainable Development

Abstract

Green marketing is part of social responsibility strategy of a corporate which shows that, in conducting its business, the corporate aims not only at making profit, but also the importance of preserving environments and having social responsibility. Therefore, the main purpose of this academic article is to review literatures about green marketing strategies as useful resources for corporate business. This article addresses green marketing for sustainable development, basic principles of eco-efficiency design, concepts of environmental-friendly products, types of environmental-friendly products, green marketing and marketing mix, green product management strategy in green market, criteria for selecting green products, environmental-friendly green products design, green product design strategy, and corporate that uses green marketing concept. The article also gives recommendations for sustainable development of the corporate; that is, to use opportunities that the corporate gets to create activities that could deliver shared values between businesses and societies with creating shared value.