The Motivation Factors and Hygiene Factors of Community to Manage the Phra That Phon Cultural Tourism Destination, Xayphouthong District, Savannakhet Province, Lao People's Democratic Republic

Abstract

This quantitative study is aimed to 1) investigate the motivation factors and 2) the hygiene factors of the community in managing of the Phra That Phon cultural tourism destination, Xayphouthong district, Savannakhet province, Lao P.D.R and, a set of questionnaire forms were used for collecting data under populations of 147 people which are the local people in from Ban Phon That who are participated in managing of the Phra That Phon cultural tourism destination. Obtained data was analyzed by descriptive statistics to find means and standard deviations. The results of the research on people's motivation in cultural destination management consist of two factors: 1) motivation factor It was found that the overall level of motivation among the people was high level ( = 3.71), covering sub-issues. Most informants are motivated by operational success, responsibilities, nature of work performed, and career advancement. There is only a significant recognition that people are moderately motivated, and 2) hygiene factor. overall, the public has a high level of motivation ( = 3.98), covering the sub-issues of informants, most of whom are motivated by government policies. In terms of relations between people in the community and tourism destination managers, in terms of working environment, government management, and wages, salaries, and welfare, all people are motivated to a high extent.