RMUTL Journal of Business Administration and Liberal Arts is a Double-blind peer-reviewed journal published by the Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna (RMUTL), Thailand. The journal aims at disseminating practical knowledge which is acquired from research work in the fields of business administration, liberal arts, social sciences, and humanities. It invites submissions of research articles and academic articles from teachers, researchers, scholars, students and the general public worldwide. The submitted articles will be reviewed by at least three reviewers.

RMUTL Journal of Business Administration and Liberal Arts publishes two volumes annually: one is issued in June and the other in December. The journal provides both a print version and an online version.

Published: 2024-06-30

Development Guideline of Competitiveness of Chiangrai City Cooperative Limited

Naphat Thipsri, Wareewan Charoenroop, Panthipa Pansuwan, Nichaphan Pitiniyomrot

1-16

Factors Influencing Intent to Purchase Quiet Luxury Brand Products in Bangkok and Surrounding Areas.

Woranuch Singvee, Supattra Rueangsom, Nutchanok Songkun, Phakkapong Rawaisaman, Jaruporn Tangpattanakit

107-130

Guidelines for Developing Agrotourism at Doi Pu Muen, Mae Sao Subdistrict, Mae Ai District, Chiang Mai Province

Khattiya Kruntakapakorn, Pieng-upsorn Yapan, Winitra Leelapattana, Jirachai Yomkerd, Suthira Sitthikun

147-164

Local identity in the literature of Sodapoi, Nan Province

Thanakan Hanyut, Vajrindra Kaencandra

165-184

Amusement Quality, Tourist Satisfaction and Revisit Intention of Theme Park -- Guangzhou Chime-Long Paradise

Xinyi Liang, Weerapon Thongma, Winitra Leelapattana, Prayong Kusirisin

185-204