NEED ANALYSIS OF ENGLISH FOR SPECIFIC PURPOSES (ESP) FOR 7-ELEVEN EMPLOYEES: A CASE STUDY IN BURIRAM PROVINCE

Authors

  • Akkarapon Nuemaihom

Keywords:

need analysis, ESP, 7-Eleven employees

Abstract

The purpose of this research was to analyze the needs of ESP for 7-Eleven
employees. The population was employees of 7-Eleven located in Mueang District,
Buriram Province, and the sample consisted of 50 employees working at ten 7-Eleven
stores. They were selected by using the purposive sampling method. The research
instruments were composed of a questionnaire and a semi-structured interview. The
statistics employed in this research were frequency, percentage, mean and standard
deviation. The findings revealed that they needed to practice speaking and listening
skills more than other English skills. Regarding the teaching materials, most of them
needed an English brochure or booklet together with a CD of English dialogues. Nine
ESP topics were needed by the sample: greetings, polite refusal, asking for customers’
needs, asking for product and price, telling price and exchange rate, paying and
changing, asking for and offering help, asking customers to repeat, and thanking and
saying goodbye. Moreover, they also needed to have a 30-hour training workshop.

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Published

2019-09-02

How to Cite

Nuemaihom, A. (2019). NEED ANALYSIS OF ENGLISH FOR SPECIFIC PURPOSES (ESP) FOR 7-ELEVEN EMPLOYEES: A CASE STUDY IN BURIRAM PROVINCE. Research and Development Journal Suan Sunandha Rajabhat University, 9(1 SUP), 96. Retrieved from https://so05.tci-thaijo.org/index.php/irdssru/article/view/213884