The Important Factors Affecting the Thai Food Images

Abstract

          The study on “The Important Factors Affecting the Thai Food Images” has mainly two objectives (1) the presentation on Thai food images of hotel business (2) the important factors towardThai food images in hotel business.

         The research tool is questionnaire which collected from service providers in hotel entity within Bangkok metropolis and nearby areas of 171 hotel administrators (chef and F & B managers) and also service receivers for 400 persons. The data analysis of SPSS Version 14.0 for certain statistical values of frequency distribution, percentage, arithmetic mean and standard deviation.

         The research of the Thai food images ‘presentation of hotel business in Bangkok metropolis and nearby areas found that the Thai food service providers and food service receivers had a good image presentation. The service providers viewed that the Thai food service and culture factors were the most important attractive factors for foreign tourists