Study the reasons, necessity and financial worthiness of Mortgage Reducing Term Assurance (MRTA) for credit protection with commercial banks in Bangkok and perimeter areas

  • Jirapat Sutthi MR
  • Kannika Sribunruang
Keywords: Necessity, Marketing mix, Worthiness in financial

Abstract

Study the reasons, necessity and financial worthiness of Mortgage Reducing Term Assurance (MRTA) for credit protection with commercial banks in Bangkok and perimeter areas Its objectives are 1) to study the behavior of buying life insurance policies in order to protect the credit limits of commercial bank customers, 2) To study the relationship of personal factors affecting the decision to buy Mortgage Reducing Term Assurance (MRTA) to protect the credit lines of commercial banks, 3) To study the relationship of marketing mix factors affecting the decision to buy Mortgage Reducing Term Assurance (MRTA) in order to protect the credit limits of commercial bank customers in the group who buy 4) To study the relationship between worthwhile factors Financial conditions affect the decision to buy Mortgage Reducing Term Assurance (MRTA) to protect credit lines of commercial bank customers in the group People who buy life insurance policies with those who did not buy life MRTA be surveyed only in Bangkok and perimeter. The study is to use of questionnaires and receiving the complete questionnaire data of 400 sets. The data analysis used the descriptive statistics, percentage, mean, value Standard deviation, Chi Square Test and F-test

            The study revealed that age, status, occupation, income level affecting the behavior of Mortgage Reducing Term Assurance (MRTA), covering different credit lines. The marketing mix factors found that the process (7P) about the correctness and integrity of contract, calculation of insurance premiums and claims process insurance premiums is appropriate with the benefits be received most affecting the behavior of purchasing MRTA. Secondly, the marketing promotion (7P) affecting the purchasing behavior of MRTA, credit limit coverage. The factor of financial worthiness found that reducing loan interest rate, getting life insurance and saving, getting more benefits than risk, worth the insurance premium and is an expression of responsibility to the borrower affect the behavior of buying MRTA in a positive direction. In addition, it founds the reasons why the sample will not buy credit insurance coverage respectively, Volatile economic conditions, high insurance premiums and inappropriate insurance plan.

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Published
2020-12-27
How to Cite
Sutthi, J., & Sribunruang, K. (2020). Study the reasons, necessity and financial worthiness of Mortgage Reducing Term Assurance (MRTA) for credit protection with commercial banks in Bangkok and perimeter areas. Research and Development Journal Suan Sunandha Rajabhat University, 12(2), 164-180. Retrieved from https://so05.tci-thaijo.org/index.php/irdssru/article/view/245687
Section
Research Articles