Guidance on the Design of Cultural and Creative Products  of Zhuxian Town Woodblock New Year Paintings from the Perspective  of Cultural Symbols

Yuanyuan Li; Pibool  Waijittragum

ผู้แต่ง

Yuanyuan Li Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University
Pibool Waijittragum Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

คำสำคัญ:

Cultural and creative products, Cultural symbols, Woodblock new year paintings, Zhuxian town

บทคัดย่อ

This study aims to provide theoretical guidance and practical reference for the design of cultural and creative products of Zhuxian Town woodblock New Year paintings. The researchers adopted a combination of qualitative and quantitative analysis methods: (1) Literature research: By consulting and analyzing relevant literature, summarize the core contents of cultural symbol theory and art design theory; (2) Theoretical analysis: Combined with cultural semiotics, in-depth research on the artistic connotation and symbolic meaning of Zhuxian Town woodblock New Year paintings; (3) Data analysis: Analyze the relationship between cultural symbols and design elements to provide data support and theoretical basis for subsequent research.

The research results show that: (1)Incorporating cultural symbols of Zhuxian Town woodblock New Year paintings into the design of cultural and creative products can not only effectively reflect the profound heritage of traditional culture but also give the products modern artistic value; (2)Through in-depth exploration of the artistic connotation and symbolic meaning of Zhuxian Town woodblock New Year paintings, the design works can accurately convey the auspicious meaning and cultural spirit in traditional New Year paintings; (3)The design of the product stems from the refinement and innovation of classic New Year painting elements and decorative patterns, organically combining traditional patterns with modern aesthetic trends to create cultural and creative products that are both culturally significant and meet the needs of modern consumers. Zhuxian Town woodblock New Year painting cultural and creative products adhere to the design concept of "equal emphasis on inheritance and innovation", focus on in-depth deconstruction and innovation of artistic styles from the dimension of cultural symbols and combine diversified design forms to give new vitality to the traditional New Year painting style in modern aesthetics. Through this design idea, the product not only shows a unique cultural charm, but also injects new vitality and innovative thinking into the cultural and creative industry.

เอกสารอ้างอิง

Cai, R. (2013). Exploration of the Inheritance and Development of Woodblock New Year Prints in Zhuxian Town, Kaifeng. Art Education Research, 3, 51-53.

Disatapundhu, S., Chengyou, W., & Waijittragum, P. (2024). Exploration of Character Design for the Development of The Millennium Robot Toys. FOCUS ON ARTS: FAR, SSRU, 2(2), 1-9.

Dou, R. (2022). Research on Cultural and Creative Product Design of Woodblock New Year Prints in Zhuxian Town. In Master Thesis. Guizhou Normal University.

Dou, Y. (2017). Research on Woodblock New Year Prints in Zhuxian Town, Kaifeng, from the Perspective of Semiotics . In Master Thesis. Henan University.

Gong, S. (2019). Research on the design of museum cultural and creative products from the perspective of cultural symbols. In Master Thesis. Hubei University of Technology.

Hao, Y., & Xiong, T. (2011). Development of creative cultural products based on traditional cultural innovation - taking the "Tingting" original brand and zodiac series products as an example. Beauty and Times (Part 1), 4, 100-103.

Jin, L. (2011). Research on the design of cultural and creative products in the style of "Taohuawu" woodblock New Year pictures. Master Thesis, Shanghai University of Engineering and Technology.

Li, Y. (2020). A study on the visual presentation of Zhuxian Town woodblock New Year paintings from the perspective of cultural semiotics. In Master Thesis. Jilin University of the Arts.

Ma, R. (2023). Research on the design of cultural and creative products of Yangjiabu woodblock New Year paintings from the perspective of semiotics . In Master Thesis. Qinghai Normal University.

Waijittragum, P. (2024). Sustainable development for tourism of Ranong through local identity. International Academic Multidisciplinary Research Conference in Seoul 2024, (pp. 202–208).

Waijittragum, P., & Wongtanasuporn, P. (2023). The use of graphic elements for mobile application design for agricultural entrepreneurs in Ranong Province. International Academic Multidisciplinary Research Conference in Vienna 2023, (pp. 80-87).

Wang, H. (2024). Research on the cultural and creative design of Manchu wedding customs from the perspective of cultural semiotics . In Master Thesis. Heilongjiang University.

Wu, T. (2022). Research on the cultural and creative development of Zhuxian Town woodblock New Year paintings based on the background of intangible cultural heritage. In Master Thesis. Hainan University.

Yan, R. (2011). A Study on the Artistic Language of Woodblock New Year Prints in Zhuxian Town. In Master Thesis. Guangxi Normal University.

Yang, H. (2017). Intangible cultural heritage and cultural creative product design. In Doctor Thesis. Chinese Academy of Arts.

Yang, L. (2020). Design exploration of Zhuxian Town woodblock New Year picture elements in cultural and creative products. In Master Thesis. Xinjiang University of the Arts.

Yao, J., & Liang, J. (2021). Research on the design of cultural and creative products of Pingxiang Nuo masks. Popular Literature and Art, 23, 47-49.

Zhang, X., Disatapundhu, S., & Waijittragum, P. (2024). An Examination of Visual Guidance Systems for Tourist Attractions: Case Study of Yuanjiacun Scenic Area. FOCUS ON ARTS: FAR, SSRU, 2(2), 21-33.

Zhao, G. (2021). Modern innovation of traditional culture - taking Shanxi Pingyang woodblock New Year picture creative products as an example. Tiangong, 8, 15-17.