The Attitude of Chinese Tourists Towards Chinese Signs in Major Tourist Attractions in Bangkok Metropolis

Abstract

          This research is a quantitative and qualitative research with the aim to survey the number and categorize Chinese signs in major tourist attractions in Bangkok Metropolis, as well as to survey the attitude of Chinese tourists towards Chinese signs in such tourist attractions. The author has surveyed the number and categorized Chinese signs in 13 major tourist attractions in Bangkok Metropolis and the attitude of 400 Chinese tourists towards Chinese signs in such tourist attractions., including interviewing the relevant business operators.

          The study indicated that there were 168 Chinese signs in 13 tourist attractions in Bangkok Metropolis, consisting of 120 information signs, 14 warning signs, 33 prohibition signs, and 1 restricted area sign, most Chinese tourists were of the opinion that the Chinese signs appearing in all tourist attractions were sufficient at the fair level with the wish to have the information signs become the first prioritized in all tourist attractions. Regarding the content to be appeared on the Chinese information signs. Most of the Chinese tourist agreed that the accuracy of the Chinese appeared on the signed was at a very high level. The results of interviews with relevant business operators were consistent with the results of all survey on Chinese tourists in all respects.