The Marketing Opportunities of Sisal Products

Abstract

The objective of this research was to compare the opinions of consumers towards the number of purchases of sisal products of Agricultural Cooperative Village, Hup Kapong district, classified by gender, age, education level. Income per month, occupation and to compare the opinions of consumers towards the current sisal products and the new products of the agricultural cooperative village, Hup Kapong. Instate of Product, price, distribution channel and promotion activities on marketing. Population used in education Is a consumer group that has experience buying sisal products by answering the questionnaire 397 samples were selected. The statistics used for data analysis were percentage, mean and standard deviation to explain demographic data and use Pearson Chi-Square (P) statistics. To explain the relationship and Paired Simples T-Test to compare the mean and relationship.

The results showed that 397 respondents were classified into 309 females, the highest age of 41 - 50 years, the highest degree of bachelor degree, 192 people, an average monthly income of 50,001 baht or more, the highest occupation of 191 private company employees. The behavior of buying sisal products on type of product that bought the most bags, 214 people, with the frequency of purchase 2-3 times the most and found that personal factors in terms of sex, age, education level the monthly income and the different occupations are related to the number of sisal purchases. Comparison between pre-purchase expectations and satisfaction after buying current products and buying new products. The sample group was impressed (satisfaction over expectations) in all marketing mix factors. Comparison between satisfaction after purchasing the current product and satisfaction after purchasing a new product found that the development of new products in the product and distribution factors resulted in increased satisfaction of the respondents.