Creative Tourism Model by Creating a Learning Base Based on The Sufficiency Economy Philosophy : A Case Study of Moo 6 Community Bangnokkhawak Sub-District, Bangkhontee District, Samut Songkhram Province

Abstract

            The research aims to: 1) establish a tourism model that incorporates agricultural learning for tourists; 2) enhance products to generate sustainable income and add value; and 3) strengthen competitive capabilities to support the emerging market of this century. The sample group was Community Village No. 6, Bang Nok Khawaek Subdistrict, Bang Khonthi District, Samut Songkhram Province. Conduct research by creating five learning bases: (1) Sufficiency Economy Learning Base; (2) Animal Breeding Learning Base; (3) Plant Cultivation Learning Base; (4) Learning Base Know how to make organic fertilizer, and (5) have a learning base for processing products from plants and/or animals. Continue by upgrading products to create added value and sustainable income. By organizing group discussions and extracting lessons from developing an agricultural learning base for community agritourism, making tea from jasmine flowers, and developing a Facebook page for competitiveness,.

            The results of the research found that: 1) the community is able to create a learning-based tourism model for tourist attractions according to the community's philosophy of sufficiency economy. Using various lecture formats to provide knowledge about integrated agriculture according to the sufficiency economy principles. Can be managed with a community network. Has a satisfaction level of 4.80, the highest level. 2) upgrading products to create added value and sustainable income. It is the development of herbal drinks from jasmine flowers to support creative tourism. Consumers are most satisfied with the color of jasmine products. Community products can reflect the community's identity, creating added value and generating sustainable income. sustainability, and 3) developing competitive capabilities to support the modern market. A Facebook page has been created. “Integrated Agriculture Learning Base” is modern and interesting. and thus increase the income of the research participants. Service users are satisfied at a high level. and competition to support the new-era market at the highest level.