Motivation Affecting the Decision Making to Choose Recreation Activities of Thai Airways Flight Attendants

Abstract

The purpose of this research aims to study the motivation affecting the decision making to choose recreation activities of Thai Airways flight attendants. The samples used in this study were 400 Thai flight attendants at Thai Airways. Convenience sampling was applied in order to select sample group. This research adopted questionnaires as a main method for data collection with IOC of 0.85 and coefficient alpha equal of 0.88. Questionnaires were collected at the Thai Airways Operation Center. This study also applied statistical data analyses with the determination of patterns in the data such as the frequency, percentage, mean and standard deviation. The researcher used Multiple Linear Regression with statistically significance at 0.01 to test the hypothesis of the research.

The results were as follows:

1) Most respondents were female, aged between 51-60 years old, being single, graduated in Bachelor degree, monthly income between 50,001 – 70,000 Baht, and working as Air Steward or Air Hostess with more than 20 years of experiences, as well as most of them had recreation activities as travel/field trips within 3 months.

2) Overall, Thai Airways flight attendants had high level of motivation to choose recreation activities. They also had high level of intrinsic motivation, in contrast; they had an average level of extrinsic motivation to choose recreation activities.

3) Thai Airways flight attendants had, overall, high level of decision making to choose recreation activities.

4) Hypothesis testing showed that both intrinsic and extrinsic motivations affecting the decision making to choose recreation activities of Thai Airways flight attendants with statistically significance at 0.05.