Factors Influencing Hotel Guestroom Purchase of Working-age Customers via the Internet

Abstract

This study aims to study the factors influencing the decision making of workingage users to purchase hotel guestroom service through the Internet system and also study the requirements to purchase hotel guestroom service through the Internet.

The finding found that: the ease of purchase, price, client needs and response to customer needs are all influent to the decision making of working-age users to purchase hotel guestroom service through the Internet system. In addition, we found that the working-age users required for development regarding to the comfortability which the users would like those websites to increase the number of well-known and widely acceptable hotels. Moreover, the users also require the cleanness of guestroom to meet a standard and increase in-room facilities to meet the requirements of users. Furthermore, the internet users would like the hotel staff to pay more attention on providing guest services with willingness and heartiness. Besides, the users would like the customer relation instantly react to the prospective problems. Lastly, the internet users would like to increase the various information channels of hotel promotions and also often provide a special promotion to attract customer intention or else continuously attend the booth in the travel fair providing sale promotion with any credit card or mobile network