Marketing Model of Fertilizer Agricultural Production Factor

Abstract

             This research were aim to evaluate fertilizer purchasing process behavior the significant level and compare significant level of strategy, correlation between fertilizer, purchasing process behavior and significant level of agricultures’ production factors strategy and business operation strategy model of agricultures’ production factors fertilizer by purposive sampling 392 respondents. Questionnaire was the tool to collecting data at confident level at .81 . The analysis was conducted by computer software, statistical treatments by program computer namely: frequency, percentage, mean, standard deviation, and ranking, Pearson Correlation, and Multiple Regression Analysis to created business operation strategy model of agricultures’ production factors found that. 
            1. The majority of farmers’ respondents were female respondents (52.8%), their age between 31 – 40 year old 117 respondents (29.9%), education attain lower or equal primary school 175 respondents (47.6%), average income per month 10,001 – 20,000 Baht 160 respondents (40.8%) and majority purchased chemical fertilizer 163 respondents (41.6 %) 
           2. Finding indicated that over all area of fertilizer purchasing decision process of farmer were at very high level, However, the raking by mean in term mean found that first realize the problem area (x̄= 3.84), after purchased area (x̄= 3.69), information founded (x̄= 3.40) and purchasing area (x̄= 3.41) respectively 
           3. Finding indicated that all area of studies were became area of significant level of marketing fertilizer strategy were at very high level. However the raking by mean the first price strategy area (x̄= 4.98), products strategy area (x̄= 4.92), place strategy area (x̄=4.90), and promotion strategy area (x̄= 4.68) were at very high level, but differentiate strategy area (x̄= 3.63) were at high level, exceptional payment strategy (x̄= 2.32) at moderate level respectively. 
           4. Hypothesis tested finding indicated that 
                     4.1 There were not significant different of farmers respondent in term of gender, age, average income, education attain, type of fertilizer purchased in overall area of significant level of marketing fertilizer strategy. 
                     4.2. Relation between overall area of fertilizer purchasing process behavior and significant level of marketing fertilizer strategy in term of: products strategy, place strategy, promotion strategy, differentiate strategy area were high level, but price strategy and payment strategy with moderate 4.3. Relation between overall area of significant level of marketing fertilizer strategy and purchasing process behavior in term of : purchased behavior and after purchased behavior were high level, but information founded realize the problem area and overall area of behavior with moderate level 
           5. Marketing model of agricultures’ production fertilizer = 1751.426 + 4.015differentiate strategy + 3.117 promotion strategy + 2.178 products strategy + 2.109 price strategy + 2.052 payment strategy + 1.921 place strategy