The feasibility of study for investment of book store in Muang, Phayao Province

Abstract

                 The purposes of this research were to study the feasibility for investment of book store in Muang, Phayao was to investigate the feasibility for investment in business of book store. The analysis based on 4 aspects of feasibility for investment principles, marketing analysis, technique analysis.
                 The result of study indicate in term of marketing feasibility, The bookstore business is directly targeted to the target audience. Products are offered to a wide range of target groups, with prices paid by credit card. And sell books by price on book covers. According to the needs of the target audience, the distribution channel. Books are classified into categories. Book cover services are provided and discounts to customers. the located in front of Phayao University. This is the largest institute in Phayao Province, In term of the management feasibility of organizational structure along the lines of command. Employees are eager to serve and have a good knowledge of the product as well.
                 Management analysis and financial analysis shown that the net present value was 5,699,544.81 Bath, internal rate of return was 11.14% which more than the default discounted return assumed rate was 11 percent and payback period was 2 year 6 months 8 days.