The Marketing Mix That Selecting Hostel of Thai Tourists : A Case Study of Yaowarat Samphanthawong Bangkok

Abstract

           The purpose of this study were to Thai tourist behavior of decision selecting hostel,service marketing mix factor affecting Thai tourist decision selecting hostel around Yaowaraj Road in Bangkok. The survey questionnaires implemented as a tool to collect data from 400 samples Thai tourist used in hostel around Yaowaraj Road .The statistics used in data analyzed is primarily descriptive statistics were percentage, mean, standard deviation. Inferential statistics methods on one-way ANOVA.
           The research sampling Thai tourist group were females aged between 26-35 years old (63.80%) Their education level wasa bachelor degree (43.80%) whom working in private sector (42.80%) and earning between 10,000-20,000bath per month (39.50%) Group of customer whom use the services together are family (47.20%) The majority of reservations are walk-in and the reason they stayed in the hostel around Yaowaraj Road is it’s location near to tourist places(74.20%)The price of room is very decent for each night (59.20%) and easy to travel by car (71.20%) The sample of Thai tourist satisfaction of hostels around Yaowaraj Road were at a high level. However accommodation (x̄= 4.10) location (x̄ = 4.05) service quality (x̄ = 3.99 ) prices (x̄ = 3.86)and service marketing mix(x̄ = 3.75) affect Thai tourist satisfaction toward the hostel service aroundYaowaraj Road.