Credit Card Selection Factor Case Studies of Working-age group in Nakhonsawan City-Municipal, Nakhonsawan Province

Abstract

           This study aimed to 1) investigate the demographic characteristics of working-age group in NakhonSawan Municipality Area,NakhonSawan Province; 2) investigate the credit card usage behavior of working-age group in NakhonSawan Municipality Area,NakhonSawan Province; 3) investigate factors affecting credit card selection of working-age group in NakhonSawan Municipality Area, NakhonSawan Province; and 4) comparethe demographic characteristics classifying by occupation and income of working-age group in NakhonSawan Municipality Area,NakhonSawan Province, and factors affecting credit card selection.

          This study was quantitative research using survey method. The samples were 400 working-age people in NakhonSawan Municipality Area, NakhonSawan Province. Data was collected using a questionnaire and analyzed usingthe percentage, frequency distribution and mean.The mean differences between samples were compared using t-test for comparison of 2 groups, and variance analysis statistics (F-test or ANOVA) for comparison ofmore than 2 groups.

            The results indicated that the respondents were male and femaleequally. Most of them were between 31-40 years old, graduated bachelor's degree. Their marital status was married. Their occupation wasgovernment official/state enterprise employee withincome of 15,001 - 20,000 baht per month.Most of them used Krung Thai Bank’s credit cards by hold at least 2 cards with holdingduration of 1 - 2 years, and used credit cards for 4 - 6 times per month,spendingwith financial amount of 5,001-10,000 baht per time and 15,001 - 25,000 baht per month at most. Purpose of credit card usage mainly was for cash withdrawal with additional purpose was for increasing the convenience of shopping by their family had the most influence on decision of credit card usage. Factors affecting credit card selection consisted of 7 factors by the product was the most important factor and it was found that the differences ofoccupation haddifferent factors on product, distribution channel, marketing promotion, person, physical characteristics, and process affectingcredit card selection, as well as different incomes also had differentfactors on price and process affecting credit card selection.