Factors Related to of Spa Service of Thai Tourists in Hua Hin Prachuap Khirikhan

Abstract

        This purpose of this research was to study Factors Related to of Spa Service of Thai Tourists in Hua Hin Prachuap Khirikhan. The sample of this study consisted of 400 respondents. Statics used in analyzing data were percentage, mean, standard deviation (SD), t-test and F-test (ANOVA)
       Research results show that mostly 218 females, representing 54.50 percent, aged between 26- 35 years, 147 people, accounting for 36.80%, bachelor degree study, 192 people, accounting for 48.00%, 153 private businesses, accounting for 38.20% The more than 20,001 Baht 150 representing 37.50 percent of respondents comment on potential service spa to influence the selection of spa tourists in Hua Hin, Thailand. Prachuap Khiri Khan Province When considering each aspect, it is found that the product is in a high level ( x̄ = 4.15), the price is in a high level (x̄ = 4.00), the place is in a high level ( x̄ = 4.03), promotion Is at a high level ( x̄ = 4.14), in the personal aspect, is in a high level ( x̄ = 4.16), in the process at a high level ( x̄ = 4.18), in the physical pvidence is at a high level ( x̄ = 4.00)