Factors Affecting Consumer Decision to Attend Football Matches in The Stadiums of The Thai Honda Football Club.

Abstract

           This research aims to study the marketing mix (7Ps) influencing consumer decision to attend Thai football league matches in stadiums. The 7Ps marketing mix - people, product, price, promotion, place, process and physical evidence - was taken into account. Demographic factors were also considered. Samples were Thai citizens who had attended at least one match in a stadium. 

           Results were the study of demographic structures that affect the decision to watch football on the football field of Thai Honda Football Club fans in terms of demographic