ส่วนประสมทางการตลาดที่มีต่อการตัดสินใจซื้อของที่ระลึกของแฟนคลับสโมสรฟุตบอล สมุทรปราการ เอฟซี

Abstract

              The objectives of this research was study the marketing mix level and the decision to buy souvenirs of Samutprakarn FC football club fans. The sample size by using the Taro Yamane at 95% confidence level is 400 people. By using the systematic random sampling method, randomly assigned to 1 person except 4 people until the sample is 400 people. The research results as follows: the marketing mix affecting the purchase of souvenirs of the fan club found that the overall picture was at a high level (mean 4.28) and when considered individually, it was found that the highest average value was the product (mean 4.53), place (mean 4.42) and the lowest mean is personnel (mean 4.03).