Sleep peels The success of the Marketing Management Strategy to the Success of the Sleep Peels Mattress Products Business

Abstract

          The researcher has the objective of this study. 1. To study the marketing management strategy for the success of the Sleep peelS mattress business. 2. To study the factors that affect the success of the marketing management strategy for the success of the Sleep peelS mattress product business. 3. To study the marketing strategy to develop Sleep peelS mattress business by selecting a specific sample Consists of the related persons which are the executives of Orange Mattress Company Limited, the production and purchasing department, a total of 14 customers.

         The results of the study 1. The success of the marketing management strategy to the success of the Sleep peelS mattress product business found that Orange Mattress Company Limited is a manufacturer and distributor of mattress products both domestically And abroad By focusing on various countries in ASEAN, with  Prapatsorn Khumsuwan as the managing director Run business with integrity. Sincere to customers Build trust with customers In the production of quality mattresses under the brand Sleep peelS And after sales service Product warranty It has been successful for over 10 years, with a management team having experience in mattress production for more than 10 years as well. Developed the brand Sleep-peelS mattress using technology. Designed in England, developed and designed with ergonomics to meet all the different sleeping habits, size, weight and shape as well as The feeling of sleep-peelS mattress To sell abroad Aims at the need to expand the business and marketing of the company to expand abroad, especially ASEAN countries